Gain the focus & clarity needed to take your business to the next level.

Whether it’s growing domestically, expanding into new markets or launching new products, Rise Growth Lab can support you to achieve your ambitions.

Welcome to Rise Growth Lab.

Supporting food & beverage entreprenuers to build strong foundations to scale, to thrive locally and shine globally.

Hi, I’m Rebecca Brook, founder of Rise Growth Lab and I’m passionate about empowering more businesses to thrive both domestically and beyond.

I’ve launched and scaled consumer-goods brands in NZ and multiple international markets and now I want to share my experience, knowledge and networks so you too can supercharge the growth trajectory of your brand.

Whether you’re looking to launch new products, gain momentum, or scale, a lack of direction and focus can leave you reactive and standing still.

Do any of these sound familiar….

  • You’re clear on your end goal but don’t know how to get there?

  • Frustrated not knowing where to focus your energy and effort?

  • Spending money on marketing activity that’s just not creating the impact you’d hoped?

  • Wearing too many hats and stuck in the day-to-day?

  • Unsure whether to chase new distribution or grow volume in current channels?

  • Lacking accountability to keep you on track?

  • Weighing up options to launch into international markets?

If you’ve found yourself nodding along to any of the above, our 1:1 or group NZFIN Food & Beverage Accelerator programme can get you out of overwhelm and focused on taking your business to the next level.

You’ll learn to unlock your potential and accelerate growth with a clear plan, essential tools, personalised coaching and a valuable network, regardless of the stage of your brand.

Some of the brands I’ve supported in NZ and beyond

Ways we can work together

  • Rise Growth Lab Business Booster workshop

    Problem-solving business booster workshop

    This is a high-impact session and is perfect if you’re wanting to test the waters with coaching and advisory support.

  • NZFIN x Rise Growth Lab Food & Beverage Accelerator

    NZFIN Food & Beverage Accelerator - group program

    Join the NZ Food Innovation Network Food & Beverage accelerator that is powered by Rise Growth Lab. A 6 month group program where you will experience in-depth training, personalised coaching, access to an expert network and a supportive community, all designed to take your food or beverage business to the next level. You’ll create your 12 month growth plan AND gain the tools, personalised coaching and expert networks to make it happen.

  • Rise Growth Lab Business Growth Planning

    Create your 12 month business growth plan (1:1)

    Over 6 weeks you’ll work 1:1 with Rebecca to supercharge the growth trajectory of your CPG brand over the next 12 months

    • set your galvanising mission & commercial priorities

    • undertake market analysis

    • audit your internal business health

    • identify and prioritise how you’ll grow in the next 12 months

    • Develop your marketing strategy

    • Brief in the partners you need to make it happen

  • Rise Growth Lab Monthly Momentum business growth coaching

    Monthly Momentum Business Growth Coaching 1:1

    The Monthly Momentum package puts Rebecca on your virtual team each month. Together you’ll review past performance and set your focus for the month ahead to keep you on track and accountable. Rebecca will provide training & support to help you in the areas you need it most.

Client endorsements

“Working with Rebecca to develop our growth plan provided clarity of thought and a clear direction for growth which is really exciting for us. Rebecca’s approach is very collaborative and I really enjoy the way we brainstorm ideas freely and then spend time aligning those ideas to our goals. The process kept us focused on the priorities and has ultimately given us the opportunity to redirect our energy in the business to the things that matter. We’ve felt empowered to ask the silly questions which has been a life saver! Rebecca’s coaching has also helped us think about ourselves and our business from the outside looking in which ultimately helps us to be better business leaders in the long term.”

— Steph Bidois, Director at Food To Market

“I have had the pleasure of working with Rebecca at two companies (Fonterra and MitoQ). She has consistently provided high quality insights which have helped shape our direction and strategy. She has a friendly approach who builds trusted relationships quickly with cross functional teams.”

— Mahara Inglis, CEO, MitoQ

“Rebecca is a very talented FMCG professional with extensive experience in strategic planning, marketing and business planning.  She has the ability to take complex business problems and work with teams to develop practical and effective plans to achieve business success.  Working with Rebecca is a wonderful experience as she is engaging and takes a down to earth approach making it easy for her to fit in with all types and sizes of businesses.  I would highly recommend Rebecca for any business strategy, branding and executional planning needs that you have.”

— Kelly Smith, CEO BizAdvisor

“Planning is bringing the future into the present

so you can do something about it now”

- Alan Lakein